PERSUADE: v. /per-sweyd/ To induce a belief or course of action.
For years, elections were more likely determined by who had the biggest bank account than which side carried the most persuasive messaging.
Times have changed.
We no longer live in a world dominated by a few network television channels and a local paper. A campaign cannot purchase all of the ad time and eat all of the oxygen in an election.
Today, we have hundreds of channels to choose from. Our attention is under constant assault from cell phones, Netflix, tablets, radio ads, laptops, TiVo and beyond. Our news is catered to our political disposition and we develop many of our views from social networking (be it Twitter or a simple email chain).
In the new world, your message matters more than your money. Living under a waterfall of stimulus has caused people to be very choosy as to what will gain (and keep) their attention. The same old tired campaign rhetoric will no longer suffice.
As specialists in psychology and communication, our political consulting is designed to make sure that your campaign stands out. We know victory is not about who has the loudest voice, but who can deliver the words that make voters care.
Times have changed.
We no longer live in a world dominated by a few network television channels and a local paper. A campaign cannot purchase all of the ad time and eat all of the oxygen in an election.
Today, we have hundreds of channels to choose from. Our attention is under constant assault from cell phones, Netflix, tablets, radio ads, laptops, TiVo and beyond. Our news is catered to our political disposition and we develop many of our views from social networking (be it Twitter or a simple email chain).
In the new world, your message matters more than your money. Living under a waterfall of stimulus has caused people to be very choosy as to what will gain (and keep) their attention. The same old tired campaign rhetoric will no longer suffice.
As specialists in psychology and communication, our political consulting is designed to make sure that your campaign stands out. We know victory is not about who has the loudest voice, but who can deliver the words that make voters care.
