ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
Contrary to popular consensus, you cannot pick, choose or stack a jury. We utilize the process of “de-selection.” Finding biased and unfavorable jurors requires far more than a sharp eye. The strategy begins with who would dispute the core claims of your case to develop Voir dire and ends with the strategic implementation of cause and peremptory strikes.
COURSE n. /kors/ Your general line of orientation.
In general, broad-based demographics are poor predictors of juror behavior. We go beyond the obvious and look to evaluate jurors as individuals hearing your specific case. We carefully construct voir dire and a supplemental juror questionnaire that will unearth dangerous attitudes and experiences. We score responses and arm you with follow-up inquiries to establish cause strikes. We sit with you during the de-selection and evaluate whether those coming down the pipe are better or worse than the juror sitting in the box.
EFFECT: n. /if-fect/ A change or consequence of action.
Few storylines are universally embraced by the population. Nail salons know that macho men are not their customer. Lady Gaga does not promote her records in retirement communities. Successful jury de-selection accurately identifies those who would reject your narrative outright and provides a method for them to be excused.