ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
You’ve researched, strategized and produced an ad. Will it work? Your ad must capture the attention of your target voter and motivate. Only detailed analysis will allow you to know what themes, language, and visuals will succeed.
COURSE n. /kors/ Your general line of orientation.
Breaking through the clutter of advertising requires a well-tested and vetted display. Through perception analyzer focus groups, we measure participants’ intellectual and emotional reactions to campaign themes, messages, and advertising materials in real-time, as the words are spoken. Anonymity ensures unfiltered and unbiased responses. We isolate impact points and determine their positive and negative implications. We determine the “why” behind participant responses. Moreover, we advise you on how to increase ad effectiveness.
EFFECT: n. /if-fect/ A change or consequence of action.
See the message. See the voters’ responses. Now you know. Armed with this information, we will tailor your ad prior to release. It will captivate and it will motivate.