WHERE WE START

Everything gets stale.  Bread.  Potato chips.  Words. Your message has been played and replayed.  Is it stale?  To know the efficacy of your message and its future direction, test it.

Your opponent attacks.  Headlines follow.  Your current message isn’t on point. Your response must be carefully tailored to neutralize bad facts and reframe the dialogue. Winning words are the key.

WHAT WE DO

To discover the effectiveness of the campaign, go to the source—voters.  We design focused polling instruments that will give you strategic answers.  Our research reframes your message when it counts most.

HOW YOU BENEFIT

We create winning words.  Polling data is our guide.  Name identification and favorability ratings inform the direction and placement of advertising efforts.  You will know if your message is resonating and how to counter if it isn’t.