ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
As an election battle appears on the horizon, narrative strategies must be mapped out for you and your opponent. This blueprint report will serve as the guiding principle for all decisions. Beyond the rhetoric, a story has to be told. Core themes must speak to your likely voters. Without an illustrated map, every path looks equally inviting.
COURSE n. /kors/ Your general line of orientation.
We are persuasion experts. Our tools are language, science and art. During a full-day “war room” session, we help craft a story that accentuates your advantages while curtailing your shortfalls. We suggest tag lines to enhance the “stickiness” of your platform. We cater issue points to support your core themes. We brainstorm visuals that will aid voters in seeing the election from your perspective. We are guides. We are translators. We are specialists.
EFFECT: n. /if-fect/ A change or consequence of action.
A direction is chosen. Subsequently, all actions will become more fluid and efficient. Every deed is performed with a collective purpose in mind. Rather than engaging in a series of on-the-fly decisions, your team’s orchestrated results will translate into success.