WHERE WE START
You need compelling persuasion from the outset. Research demonstrates that human beings initially decide their direction quickly and emotionally. People then typically only grasp at facts that back up their original gut feeling. Your narrative must win the heart before it can be solidified in the brain.
WHAT WE DO
We help the juror and the neutral (judge/arbitrator/mediator) quickly absorb your story and attach to it. Decisions are based on which message best taps the audience’s emotional and rational processing. We utilize our backgrounds in psychology, law and communication to guide you on how to engage your viewer.
HOW YOU BENEFIT
Our testing and advice can raise your message above the noise of your competition. Graphics, language and narrative are interwoven. Rather than simply listing facts, you can tell a story that motivates your listener to favor your position.