ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
The internet offers access to billions of people that would previously be unreachable. However, the opinions that matter to your campaign are not located on the other side of the globe. Online research utilizes surveys of likely voters in your area. Unlike a poll, these individuals are paid to provide more time and give detailed responses.
COURSE n. /kors/ Your general line of orientation.
We design online research that can test any aspect of a race (commercials, campaign platforms, taglines, opponent speeches, etc.). Our methods put an emphasis on value, reliability and confidentiality. Online surveys offer quick, in-depth and cost-effective results over a significant sample size. This can be a valuable commodity in a fast-paced election news cycle.
EFFECT: n. /if-fect/ A change or consequence of action.
Online surveys land in-between the poll and the focus group. They balance the need for participation, response detail and price. As persuasion research technology rapidly evolves, this product offers next-generation results for limited time and cost demands.