ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
Direct mail reaches your target audience in a way that TV, radio and newspapers can’t. You only get a fraction of a second to engage, so your ad must be imaginative and compelling. With careful crafting and targeted distribution, your message will rise above the junk mail.
COURSE n. /kors/ Your general line of orientation.
We understand how fragile direct mail is. If too bland, it never gets read. If too aggressive, your opponent could benefit. If too abstract, voters are left confused. If sent to the wrong locale, you may accidentally motivate opponent supporters. We utilize pioneering visual and linguistic techniques to grab attention and motivate your audience.
EFFECT: n. /if-fect/ A change or consequence of action.
Armed with an impactful mailer and a strategic distribution plan, your campaign will gain advantage. Direct mail can bring far more than simple name recognition, it can deliver true support.