ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
High-profile cases don’t have to meet the ranks of O.J. and Casey Anthony to merit a broad survey of the population. Whether mounting a Change of Venue motion or simply taking the community’s temperature about a party, this research can be invaluable in gaining a solid understanding of the local attitudes.
COURSE n. /kors/ Your general line of orientation.
Utilizing established polling techniques, we deliver a carefully designed research study that is careful not to “push” the respondents in a particular direction. These results are analyzed and presented in a form that can be testified to in court for a COV motion. Beyond simply establishing bias, we use this opportunity to gather data that is also helpful during trial strategy and jury selection.
EFFECT: n. /if-fect/ A change or consequence of action.
Understanding how a community views a case is a significant step in developing the most effective strategy. In some cases, it would be dangerous to proceed without it.