ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
We live in a world of symbols. Information is often conveyed most efficiently through graphics that boil complex concepts down to comprehendible visuals . Graphics are more easily imprinted. Graphics provide “Ah-ha” moments. Graphics elicit emotions. Rather than simply being demonstrative tools, truly effective graphics become characters in your story.
COURSE n. /kors/ Your general line of orientation.
Art is something that is defined by the beholder. We don’t create art. We create artistic demonstratives that will carry complex messages as clearly as possible. We deliver a high-quality product that utilizes innovative techniques to sway decision-makers.
EFFECT: n. /if-fect/ A change or consequence of action.
A compelling demonstrative simplifies the complex and imprints your case narrative. It frames your characters and sets the emotional context. A truly effective demonstrative becomes a reference point, arming jurors who support your cause.