ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
As a trial appears on the horizon, narrative strategies must be mapped out for you and your opponent. This blueprint serves as the guiding principle for all preparation. Beyond the facts, a story has to be told. Core themes must speak to your likely audience (arbitrator, judge or jury). Without an illustrated map, every path looks equally inviting.
COURSE n. /kors/ Your general line of orientation.
We are persuasion experts. Our tools are language, science and art. During a full-day “war room” session, we help craft a story that accentuates your advantages while curtailing your shortfalls. We suggest methods of attaining and organizing facts to support your narrative. We cater discovery questions to support your core themes. We offer you visuals that will aid decision-makers in seeing the case from your perspective. We are guides. We are translators. We are specialists.
EFFECT: n. /if-fect/ A change or consequence of action.
A direction is chosen. Subsequently, actions will become more fluid and efficient. Every deed is performed with a collective purpose in mind. Rather than engaging in a series of on-the-fly decisions, your team’s orchestrated results will translate into success.