Persuasion Consulting through Science and Art.
ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
What do a closing argument at trial, a political campaign commercial and a product label have in common? All are examples of the need for compelling one-sided persuasion. These targeted audiences cannot engage you in conversation, so your message must be powerful and meaningful from the outset.
COURSE n. /kors/ Your general line of orientation.
We help the juror, the voter and the neutral (judge/arbitrator/mediator) quickly absorb your story. Decisions are based on which message best taps the audience’s emotional and rational processing. We utilize our backgrounds in psychology, law and communication to provide informed recommendations on how to engage your viewer.
EFFECT: n. /if-fect/ A change or consequence of action.
Our testing and advice can raise your message above the noise of the competition. Graphics, language and narrative are interwoven. Rather than simply listing facts, you can tell a story that motivates your listener to act on your behalf.