Often, the most successful innovations are evolutions of existing ideas, rather than reinventions of the mousetrap. For example, this 1883 reinvention of the mousetrap did not catch on.
A great example of game-changing, evolutionary innovation came in 2008 when Plum invented the “Baby Food Pouch.” They merged Gerber’s individually jarred baby food (invented 1927) and the Capri Sun juice pouch (invented 1969) to create one of the greatest inventions ever designed. (As the father an 18-month old, I stand by that statement.)
I will not spend time bemoaning the slow adoption of LegalTech in the world of litigation… wait, I guess I just did. I know it’s easy to complain, but it does no good to blame the customer for not buying the product. Instead, as the psychology-guy who lives in the world of law, I’m much more interested in the “Why.”
Legal Technophobia is a real thing… I Googled it AND I see it in Twitter feeds. ‘Nuff said. It seems to be rooted in lawyers through a few clearly reasonable thought processes:
Maybe I should just stop writing now and go wallow in a dark room with a pile of sin tax products?
No! I will maintain hope and tell you why.
While the law has a string of speed bumps in its road to innovation… many other sectors of the world do not. How many old-school lawyers fought digital documents? And email? And texting? And doing business through smart phones?
INMHO (In My Humble Opinion- if any old-school lawyers are reading this), Legal Technophobia will be conquered by gradual innovations in our clients’ non-legal lives that sneakily open lawyer eyes to the valuable possibilities LegalTech holds.
In this vein, I offer the following suggestions to my fellow LegalTech entrepreneurs:
Who is the Author?
Convince,LLC and www.LitPredict.com founder Matt McCusker, MA is a nationally-known Litigation and former President of the American Society of Trial Consultants (ASTC). He has utilized his background in I/O Psychology to provide innovative solutions for legal teams and Fortune 500 corporations around the world.
Matt has served as a source for many media outlets (the Wall Street Journal, CNN, “This American Life with Ira Glass”, the Chicago Tribune, and more). He is available to teach/present about the crossroads of psychology and litigation at law schools, professional organizations and conferences.