ATTITUDE: n. /at-i-tood/ Your position relative to a frame of reference.
Top performers in their field know a secret: time and practice are the cornerstones of success. Natural ability and good luck will only carry a person so far. Winning candidates and spokespeople must work to develop their image, speaking style and responses to opponent attacks. History has shown that spontaneous remarks can lead to spontaneous defeats.
COURSE n. /kors/ Your general line of orientation.
We serve as both your coach and confidant. Public speaking is an individual art form. Everyone has their own strengths and deficiencies. We offer our expertise in psychology and communication to teach you oratory skills. Simultaneously, we work with you to develop speech content that matches your voice. Style and substance are simply two sides of the same coin.
EFFECT: n. /if-fect/ A change or consequence of action.
Candidates and spokespeople must walk a tightrope. They must be impactful, but not offensive. They must have an optimistic vision, but also put forward a realistic strategy. They must speak to voters’ emotions, but not avoid the facts. When executed properly, this balancing act is truly a feat to behold.